Strategy and jewellery are both about finding the perfect fit.

Mirella Jewellery is all about the extra bling. The designer from Vienna gets inspired by royals – sometimes historic ones. Her earrings, bracelets, necklaces and “crowns” (=headbands) often are named after Empresses and Queens.

In our campaign we dressed up AI models in fancy historic clothes combined with jewellery by Mirella. We are pretty sure, Marie Antoinette would have loved taking mirror selfies showing off her new earrings.