Strategists usually steer a car from the back seat.

In 2023, I contributed strategically to several campaigns for Kia Germany. Among other things, I developed the concept for a landing page for a collaboration between Kia and HelloFresh.

Additionally, the Kia EV6 in a limited red edition was creatively showcased in a new campaign. This project highlighted an important lesson: sometimes strategists create the challenges their solutions are meant to solve. The concept included a photo shoot during the golden hour and at night – ensuring the color accuracy of this unique vehicle edition was one of the biggest challenges in this project.